Get a jump start on your social media marketing with our one hour tutorial. We’ve got you covered from the basics to best practices!
Our webinar walks you through the importance of social media marketing: how you can set up and establish your presence online, grow your followers & awareness, and tell your story through your content.
Social media marketing is about more than just gaining followers.
Your commitment to Content Marketing becomes relevant to followers who not only engage but also identify with the experiences, announcements and interests you’re actively sharing.
When done right, businesses can use their social media to produce new leads for themselves regularly. Our 1-hour tutorial will take you through how you can set yourself up for this as well.
In our video, we touch on: Channel-specific strategies. What’s your “mix” — i.e. target audience, channels, content — and how are you using it to grow your brand awareness? Defining “good content” and explaining the different types. Plus social amplification, what it is, when to use it, and how it can help you grow business.
Cross-channel marketing: Be present on multiple different channels. You want to be able to talk to the different groups of people that might reside on each channel. People are looking for slightly different types of content in different places, so you want to be hitting them in as many places as possible and trying different types of content to see what works best.
Content to post: There are two different types, personalized content which
is for your audience and for their benefit, like something that people might find interesting or entertaining related to what you do, these could be memes, jokes, or other playful content. Then there’s informational content
which are things like articles blogs, infographics, fun facts, or something
presenting valuable information.
Organically growing reach: Expanding your reach with IntellaSphere is easy when you sign up friends, family, or fans of your business as your Brand Promoters who are willing to help spread the word about your communications and help build your reputation online. Your Brand Promoters will receive alerts and notifications from IntellaSphere when you post a relevant offer, event or other activity that you want them to amplify. From the alert they can react and share it to their channels and friends, while boosting your engagement!
Take charge of your social media with the IntellaSphere toolkit!
Learn more about Content Marketing:
How can I grow my readership with my content?
How do I grow my social following?
How do I use the content planner?
Does IntellaSphere have a URL shortener?
What can I do in the Engage Lab?
What can I do in the Posts Lab?
How do I generate more interest around my content?
Which channels does IntellaSphere allow me to post to directly?