The founders of IntellaSphere recognized that all products, businesses, brands, people, and places have some level of “Affinity”, i.e., positive or negative feelings associated with it by others.
AffinityPages views virtually everything as a “Brand,” and measures people’s ‘Brand Affinity’ (like or dislike) also referred to as Brand Attachment.
As a result IntellaSphere created the AffinityPages Marketplace which is a unique cross between Yellow Pages/Yelp, Groupon and LinkedIn, built around building, measuring and harnessing brand affinity!
AffinityPages enables consumers to receive promotional offers, special deals from their favorite national brands and local businesses.
AffinityPages enables individuals to provide their opinion by declaring their level of “affinity” for their favorite national brands, local businesses, celebrities, musicians, artists, athletes, teams, places and more. AffinityPages users can follow others to view and be notified of friend’s and celebrities brand preferences. Users can also access and participate in national and local deals / offers (ala Groupon) and events.
AffinityPages helps businesses measure and build their Brand Affinity Value (think of Brand Affinity Value as a “clout score” for measuring brand attachment), grow brand awareness, discover brand advocates who can help amplify key marketing campaigns, offers, and events.
Businesses can use the IntellaSphere Marketing System for all of their marketing needs, including managing their Affinity Page, posting offers and events on AffinityPages (for free), discovering and reaching individuals on AffinityPages who have expressed affinity for their business/brand.
There are two types of AffinityPages users:
- Brand Owners/Managers - Anyone who owns / manages a business, or their personal professional brand is a Brand Owner. Brand Owners can create and manage an Affinity Page for their brand/business.
- Consumers, Customers, Brand Influencers/Opinion Leaders – Everyone is a consumer and brand influencer! Brand Influencers can participate in existing Affinity Polls regarding their favorite (or least favorite) brands / businesses, or they can create a new Affinity Poll - if one does not already exist for a business.
When you sign up for IntellaSphere, we automatically create an Affinity Page for your business, and with the click of a button, you can add promotional offers and events to AffinityPages Marketplace!