Brand promoters are people who agree to advocate for your business and to share your important engagements and notifications. These are the super fans amongst your community who are willing to spread the word about you and tell their connections about the work you’re doing.
To sign up Brand Promoters, you can send out a Brand Promoter Signup form—you can use the sample form pre-made for you in the Engagement lab, or you can create your own with a custom message. Like every other engagement, you can share the form via email, your social networks, or through your website. Especially as a smaller business, your best bet is first to ask friends, family, and long-time customers to sign up and support your business.
As you grow, you can include the form with other mailings you send to your customers, and expand the circle to your other patrons and supporters.