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Lots of marketers probably relate to these two statements: I’m looking for new sources for business leads. And, LinkedIn and Google have become too costly or unproductive. If you relate, there’s one other channel that should be on your radar. Conventional wisdom says Facebook is where consumers connect, yet some of these people are B2B…

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Likes are vanishing soon, even though influencers drive economics. This past May, Instagram began testing the removal of likes in several countries. Once the feature is fully implemented in the U.S., the likes will be accessible only to the original poster. And, Facebook has confirmed they will also follow the trend as soon as next…

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Recently mentioned in Social Media Today‘s article 3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts, consistency is key for marketers, and templates can help us with this as well as establishing our brand online. “If you organize your marketing activities with a template mindset, then…

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Every marketer’s favorite word? We think so. Recently we were exploring keyword searches and discovered someone was out there googling for a Coachella invitation template. Yes, there are templates needed for every reason under the sun. Templates are something we search and long for: the answer to getting your digital work done more easily than…

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