Likes are vanishing soon, even though influencers drive economics. This past May, Instagram began testing the removal of likes in several countries. Once the feature is fully implemented in the U.S., the likes will be accessible only to the original poster. And, Facebook has confirmed they will also follow the trend as soon as next […]
Likes are Disappearing but Influencer Marketing Won’t Read More »
Yes, Twitter can be good for your search. Twitter and Google play together. You are likely aware that tweets appear in search results, including tweet-filled carousels. Yet the relationship isn’t all about indexing data or algorithms. According to PPC expert Mark Irvine, people power also connects Twitter and Google. Active searching ramps up after topics trend on
From Twitter to Search, Really Read More »
Celebrity marketing is old news, with businesses of all sizes shifting to micro influencers. Sure, Big Brands will continue to feature stars. How about Sofia Vergara, her son and their fabulous shampoo? Jennifer Aniston and her beloved skin creme? Or Dennis Quaid and his fake spokesman take on insurance? These commercials are fun to watch, make you
Why Influencers Are Turning Micro Read More »
Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people give their opinions. This week, the Pew Foundation shared their
Your Brand, Your Survey Mode Read More »
How do you know which brands to trust? Consumers are faced with responding to brands on a daily basis. The next time you watch TV, whether live or on demand, try counting the barrage of commercials and brand mentions. While you watch, also notice how many businesses offer some kind of guarantee. It’s far less
Offering Trust, Through A Guarantee Read More »
Some 80 percent of consumers are more likely to do business with a company that offers personalized experiences. You may have missed how personalization impacts sales! Businesses should expect consumers who find personalization “very appealing” to be their best customers by far. Plus consumers who rate businesses as doing “very well” on personalization will shop there
Personalized Marketing Is Possible Read More »
Businesses owners should keep up with e-commerce insights. Whether you sell online or simply engage there with prospects and customers, we want to share news which affects us all. Americans spent nearly four trillion dollars on retail sales last year, with 87 percent in stores and 13 percent online. Overall U.S. retail sales grew some 5.3
How Is E-Commerce Really Doing? Read More »
We’re pretty sure you missed this appalling news, from one week ago. Phantom 4-Star reviews have appeared on local Google business listings, reports one sleuth in Sterling Sky’s Local Search Forum. While your business didn’t get spammed, 37 unlucky owners received early holiday gifts of 64,000 fake reviews. Our concern is how Google will pre-empt
Hey Google, Prevent Business Review Spam Read More »
Facebook and Twitter are two of the least popular social apps among teenagers. You may have already known this. But can you guess which is the most popular? Take a look below at a chart from the Fall 2018 Piper Jaffary Taking Stock with Teens Survey, which tells you that the answer is Snapchat. Some
The Answer is Snapchat Read More »
