IntellaHealth

When it comes to Search Engine Results Optimization (SEO) for your healthcare practice, change is the only constant. Working with SEO is challenging per se, but especially so in the healthcare industry. As a medical practitioner, you cannot afford to ignore SEO as part of your overall set of digital marketing activities. Today, about 58% …

Why SEARCH and SEO are even more important to Healthcare Providers in 2018 Read More »

If you are a healthcare professional, you may have wondered about testing marketing strategies that work for other industries. The healthcare space is unique in its own right, as well as very highly regulated. So, what works for the manufacturing or retail sectors, for example, may not work for you. Email marketing is one such …

Making Healthcare Email Marketing Powerful Read More »

As a healthcare practitioner, you are ready to throw up your hands. Website visitors are simply not staying on your website. Your “Bounce Rate,” which is the percentage of visitors who navigate away from your website after viewing only one page, keeps rising. What’s more, your website actually repels visitors instead of attracting them. So, …

5 Reasons Website Visitors Vanish Read More »

If you are a healthcare provider, you may be struggling to understand the importance of backlinks. Backlinks are a vital strategy for getting your website ranked higher in search engine results pages (SERPs). All this means backlinks help drive new patients to your website. So, what exactly are backlinks? Well, a backlink for a given …

7 Strategies to Drive More Backlinks to Your Healthcare Website Read More »

Today, blogging is a must if you have your own healthcare practice. Blogs help you get noticed and help your practice stand out from your competitors. However, when you are writing about medical issues, it is vital that your posts get noticed by ranking high up in search engine results. However, for this to happen, …

Get Noticed by Optimizing Your Blog Content Read More »

If you are a doctor, dentist, or other healthcare professional, you’ve probably heard about Search Engine Optimization (SEO). You’ve also heard that it can help you in your healthcare practice. However, you may not know the nitty-gritty of SEO and exactly how it can increase your visibility with your patients and prospective patients, as well …

Increase your Visibility with SEO and Win New Patients Read More »

If you are like most of my colleagues in medicine and dentistry, you are not aware of your Google My Business page. Here’s a fact. Google loves to promote Google products, meaning, when patients use search terms on a “Google Search”, providers that have taken the time to enrich themselves on a ‘Google My Business” …

Why ‘Google My Business’ is Critical to Your Healthcare Practice’s Success Read More »

You may have heard about marketing automation or that it is a solution to all of your marketing problems. But do you know what automation is and how can it help your healthcare practice? Let me give you a review of some of the basics on this emerging topic… Put simply, Marketing Automation is that …

All about Marketing Automation for Healthcare Read More »

I often hear friends and colleagues tell me they know that marketing is important to their dental practice, but they do not know how to start. Most do understand that the continued health of a medical practice depends on attracting new patients over a prolonged period of time. Many even rely on word-of-mouth from existing …

5 Quick Tips to Attract new patients to your medical and dental practice Read More »

If you are a healthcare professional with a healthcare practice or business, you probably have your own Facebook page. What you may not know? Your Facebook page represents a unique marketing and advertising opportunity. What’s more, it’s important to spend an optimum amount of money to raise awareness of your practice through your Facebook page. …

Why it’s Important to Spend a Dollar a Day for your Dental and Medical Facebook Page Read More »