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The Importance of Integrated Marketing in the Digital Age

In the Digital Age, it’s easy to be perplexed by the ever-growing array of digital marketing channels and mechanisms. There’s social media marketing, content marketing, online promotions, reputation monitoring, reputation building using customer reviews, lead generation and prospect pipeline management, email marketing, SMS/text marketing, analytics and reporting, and more. To exacerbate the situation, there no …

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Understanding the Impact of Social Media Marketing on Businesses

The impact of social media marketing on businesses has been greater than anybody could have ever imagined even 5 years ago. About 92% of marketers believe that social media is emphatically important for their businesses. While social media marketing is important, what are its greatest benefits and how does it actually positively impact businesses? Social …

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Effective Internet Marketing: A Perfect Blend of Multi-Channel

The Internet has been around for quite a while. And so has Internet Marketing. Whatever the size and type of your business, chances are, you can benefit immensely from Internet Marketing. However, many people, including many marketers, are not fully versed in the breadth of Internet Marketing mechanisms and tools. That’s what we’ll talk about …

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Top 10 SEO Myths

If you know a bit about SEO, you know that it stands for Search Engine Optimization. You know that if done right, it can propel your website to the top of search engine results. You know that it is an art as well as a science…One could go on and on. However, with competition in …

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Reputation Building and Reputation Monitoring in the Digital Age

Today, companies need to respond to their customers 24×7. There is no such thing as downtime, particularly when it comes to your company’s reputation. In this fast-paced digital world, there is no longer time to prepare a communication plan once a crisis or an issue of any magnitude hits. Proactive reputation management should be the …

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