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Business in the twenty-first century has evolved the point where there are a wide array of marketing tools to grow your business. It is important for the success of any company to utilize the latest marketing tools to their fullest potential. One tool that businesses use has grown to depend on over the years is […]

In the Digital Age, it’s easy to be perplexed by the ever-growing array of digital marketing channels and mechanisms. There’s social media marketing, content marketing, online promotions, reputation monitoring, reputation building using customer reviews, lead generation and prospect pipeline management, email marketing, SMS/text marketing, analytics and reporting, and more. To exacerbate the situation, there no

There are plenty of new trends in every area of digital marketing, and Search Engine Optimization (SEO) is no exception. If you’re not effectively leveraging SEO for your business, you’re missing out on a great opportunity to cost-effectively grow your business. There are some tried and true SEO methods (content marketing), as well as several

The impact of social media marketing on businesses has been greater than anybody could have ever imagined even 5 years ago. About 92% of marketers believe that social media is emphatically important for their businesses. While social media marketing is important, what are its greatest benefits and how does it actually positively impact businesses? Social

The Internet has been around for quite a while. And so has Internet Marketing. Whatever the size and type of your business, chances are, you can benefit immensely from Internet Marketing. However, many people, including many marketers, are not fully versed in the breadth of Internet Marketing mechanisms and tools. That’s what we’ll talk about

With Facebook’s audience being large and diverse, advertising on Facebook is no longer simply an option but is a necessity for most businesses. Facebook ads are one of the most popular advertising platforms. However, as a business owner, you should understand that there are different types of Facebook ads, so it’s important not to get

Social media is everywhere. So, whatever industry your company is in, you can almost certainly benefit from a strong social media presence. However, having a social media presence can only be effective if people respond to your brand on social media and like it. Numerous studies have shown that people trust and like companies that

Given the growing number of social media platforms, marketers today need to understand that each social media platform has its own features and characteristics. How can each platform be effectively used for a specific purpose? While you can upload a series of photographs on Instagram, or post a short tweet on Twitter, if you want

If you know a bit about SEO, you know that it stands for Search Engine Optimization. You know that if done right, it can propel your website to the top of search engine results. You know that it is an art as well as a science…One could go on and on. However, with competition in

Today, companies need to respond to their customers 24×7. There is no such thing as downtime, particularly when it comes to your company’s reputation. In this fast-paced digital world, there is no longer time to prepare a communication plan once a crisis or an issue of any magnitude hits. Proactive reputation management should be the