Understanding the Impact of Social Media Marketing on Businesses

The impact of social media marketing on businesses has been greater than anybody could have ever imagined even 5 years ago.

About 92% of marketers believe that social media is emphatically important for their businesses. While social media marketing is important, what are its greatest benefits and how does it actually positively impact businesses?

  1. Social media marketing helps you build relationships: Social media is a two-way channel, where you can establish enriching relationships with your customers. For example, if you are a shopping mall or retail store, you can engage with your customers, before, during, and after their shopping experience to cement their relationship with your brand.
  2. Social media marketing helps you build brand awareness and loyalty: If your business is on social media, this helps your customers continuously connect with you. By connecting with your customers on social media, you are more likely to build brand loyalty and increase customer retention. Research shows that about 53% of Americans are loyal to the brands that they follow on social media.
  3. Social media marketing helps you promote your business and distribute content: Besides promoting your business and distributing content, social media also has powerful ad targeting options that let you reach the right audience. For example, if you are running a Facebook ad you can target based on demographics, location, interests, connections, and behaviors. You can also track and measure the performance of your social ads in real time.You can use social media marketing platforms like IntellaSphere or Hootsuite to gather information across all of your social networks and generate reports in real-time.
  4. Social media marketing helps increase search rankings and website traffic: One of the biggest benefits of social media is that it helps you increase your website traffic. Social media helps direct people to your website. Also, the greater number of social media shares and followers you garner, the higher you will tend to rank in Search Engine Results Pages (SERPs). Additionally, being active on social media, “tells” the leading search engines, that you’re active and serious about growing your business.
  5. Social media marketing enhances and enriches the customer experience: Most of your customers expect you to be on social media. Over 67% of consumers now log onto social media for customer service. With social media, those businesses that provide support and fast response times, win out – almost every time. Those companies that engage in customer service through social media platforms, tend to realize greater annual financial gains.
  6. Social media marketing helps you gain valuable customers insights: Social media generates valuable real-time information about customers and prospective customers. Everyday there are about 500 million tweets and 4.5 billion “Likes” on Facebook. While your business may have just hundreds or thousands of followers, they can provide you with useful information about your customers, such as who they are, what they like, and what they think of your brand/business. You can use this customer data to make smart business decisions.
  7. Social media marketing lets you track what your competitors are doing: This can be important to help you grow your business intelligently. By monitoring what your competitors are doing, saying and offering on social media, you can make strategic business decisions that will help you learn, and stay ahead of them.

With social media marketing being pervasive, its impact on businesses is substantial and will continue to grow. Coming up with an effective social media marketing strategy, as part of an overall integrated marketing approach is imperative if you want your business to not only survive but also to thrive in the digital age.

IntellaSphere is here to help you do just that. IntellaSphere provides two ways of helping you grow your business:

  1. Our Integrated Marketing System provides, easy-to-use, social media marketing, and smart marketing automation tools to help you build brand awareness, and improve your marketing and sales results yourself; or
  2. Our Digital Marketing Experts work with businesses of all sizes to help them achieve superior marketing and sales results. IntellaSphere’s marketing pros can help you craft an effective social media and digital marketing strategy that will help your business grow. We do the work, you get more sales!

Best of all, whichever option you choose, IntellaSphere does it all without making a huge dent in your wallet. So, what are you waiting for? Get in touch with IntellaSphere today and amplify your social media and overall marketing results!

For more information on how you can create and implement a more effective marketing strategy, contact IntellaSphere at 425-283-9772 or at contact@intellasphere.com or on our website at www.IntellaSphere.com.

by Bruce Worrall, Feb-7-2018

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