What Not To Do

Let the “Human Touch” in Your Customer Service Die Off

Too many companies put too little effort into something that truly matters to their consumers. Did you know brands lost a heaping $75 billion to their competitors last year, due to poor customer experiences? Even worse, that’s a 20 percent increase from the year before. In this tech-driven age, many businesses have chosen efficiency over sentiment. They …

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Content Marketing No-No’s

It’s all too easy to slip into bad marketing habits, sometimes without even noticing. When content marketing, every marketer is at risk of falling into old, repetitive patterns rather than continuously evolving with their audience. Ask yourself if you have ever, or how regularly, you fall victim to these common marketing no-no’s: Winging your publishing …

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