Search Engine Land

From Twitter to Search, Really

Yes, Twitter can be good for your search. Twitter and Google play together. You are likely aware that tweets appear in search results, including tweet-filled carousels. Yet the relationship isn’t all about indexing data or algorithms. According to PPC expert Mark Irvine, people power also connects Twitter and Google.  Active searching ramps up after topics trend on …

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Twitter Should Matter For Outreach

Sometimes it feels like we’re going through the motions with Twitter. Remember when you created a Twitter handle? Or where you first experienced hashtags? Twitter seemed like an important place to declare your digital presence, attract interest, create connections and impact your business. Yet for many businesses, Twitter has become an afterthought: it either goes …

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