Pew Research Center

Twitter Should Matter For Outreach

Sometimes it feels like we’re going through the motions with Twitter. Remember when you created a Twitter handle? Or where you first experienced hashtags? Twitter seemed like an important place to declare your digital presence, attract interest, create connections and impact your business. Yet for many businesses, Twitter has become an afterthought: it either goes …

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Your Brand, Your Survey Mode

Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people give their opinions. This week, the Pew Foundation shared their …

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