Black Friday, the Most Wonderful Time of the Year

Black Friday 2018 means big business.

Check out these statistics on how much and where consumers spent the most on the biggest shopping day of the year.

Here’s a breakdown of how much and where consumers did the majority of their shopping:

• Consumers spent $6.2 billion on Black Friday this year.

• Total revenue spent on Black Friday went UP 23.6% compared to last year.

• More shoppers placed online orders by mobile vs. PCs, reaching a whopping 54% this year.

• Shoppers continue to stay home with retail stores and shopping centers seeing a 1.7% decrease in traffic compared to last year

Not surprisingly, brands focused their efforts on Black Friday activities:

• Some 87 brands released 267 creatives mentioning Black Friday, with a spend of $309.4M generating 23.5B TV device impressions, collectively.

• According to, the top spending brands deploying Black Friday ads (from most to least): Chevrolet, Lowe’s, JCPenny, Verizon, and Ram Trucks.

Lest you believe Black Friday doesn’t matter anymore? #BlackFridayMatters

by Amanda Worrall, Dec-3-2018

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