If you’re a small business owner, you may think that funding and product development should take precedence over the branding of your business.
That, however, is a mistake. And it could be a huge and costly one. In this article we talk about why you MUST treat your business as your brand. Here goes…
Put simply, a brand is your company’s face to the world. When you brand your business, it also influences how your customers perceive your business. A brand is a kind of promise. It integrates everything about your company – your company name, your logo, your values, what your company stands for…and more…
Brand awareness is extremely important and can be generated in the minds of your customers, if you do your branding right. Here are the top 5 reasons why you must treat your business as your brand with effective branding strategies. And this is especially true of small businesses…
1) Branding makes you look like a serious player: If your brand resonates as a “small-time player”, this will certainly adversely affect your customer base and customer loyalty. Branding can help elevate your business and can attract the right customers. In order to look like a serious player you need to integrate all elements of your business – your logo, your look, your values, your website, and so on. If you cannot do all of this on your own, you can go to a branding consultant or marketing agency.
2) Branding builds credibility: If you want your customers to trust you, you need to look the part. You should decide what you stand for and then communicate that to your customers in everything you do, ranging from the colors you use, to the message you convey.
3) Branding lets you stand out from the crowd: You need to identify the elements of your business that are different from your competitors and then showcase them in unique ways. You need to ensure that if a potential customer Googled your service, they would find you and not your competitors.
4) Branding helps attract and retain customers: Only if customers understand your brand and what you stand for, will they want to do business with you. Once they do business with you and like the experience they’ll tell all their friends about it. In this way, small business owners can build a solid brand and grow their customer base through word of mouth. You can also ask your customers for reviews and referrals once they are completely comfortable with your brand.
5) Branding helps deliver the right message: Once you have integrated all elements and created a unique brand for your business, this will deliver the message about who you are more clearly than anything else ever can. This will then translate into increased sales, subscriptions, or anything else that you are offering.
Now you know why you need to brand your business utilizing effective branding strategies – even if you are a small business owner. Think seriously about creating a unique brand if you want to grow your business.
If you’re a business owner, you can get the expert help you need to brand your business, by clicking here: managed.intellasphere.com.
For more information on how you can effectively brand your business, contact Intellasphere at 425-283-9772 or at support@intellasphere.com.
by Bruce Worrall, Aug-18-2016