Does creating digital connections feel like a burden or privilege to you?
Even transcendent brands, with clear purpose, can struggle with creating trustworthy relationships online. While businesses do need to create demand, volume and transactions, we want to explore how trust gets translated into practical business benefits.
Watch our video about building trust digitally.
Your Feelings As Business Managers
We tend to share frustrating stories about the digital barriers standing between our organizations and customers. Whether wrestling with email, social networks or ad spends, it can be a huge burden to reach your fans.
Yet digital tools and communications should be seen as a privilege, since the almost overwhelming integration of mobile/web technology provides many benefits in our daily lives. It’s so much easier to get things done, request advice and otherwise find each other.
Growing Digital Relationships
We admire businesses who successfully encourage and create direct, sometimes two-way relationships with their supporters. Simply knowing that people are out there, following and appreciating brands like yours, is a tantalizing benefit of digital access.
What we believe: Connections start with trust and it's possible to market to your fans while asking them to help amplify your efforts simultaneously. The act of reaching out to them even grows trust and affinity for your brand.
Mobile and web access has broken down our barriers and made it cost-effective to link to your consumers and gain brand promoters. After you watch our trust video, we would appreciate hearing your views about Brand Affinity Marketing.
Learn More: Take a look at our system, and find out what you're missing.
- Read: About Brand Promoter Marketing
- Watch Video: How to Set Up and Invite Promoters
- Watch Video: Alert your Promoters about your Marketing Communications
by Debby Richman, Apr-26-2019