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Twitter Should Matter For Outreach

Sometimes it feels like we’re going through the motions with Twitter. Remember when you created a Twitter handle? Or where you first experienced hashtags? Twitter seemed like an important place to declare your digital presence, attract interest, create connections and impact your business. Yet for…

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This Thing About Giving Back

What is a successful event? We are inspired by businesses whose events naturally attract their fans and customers, and wonder what drives their success.  One of the not-so-secret ingredients is expanding beyond the business at hand and giving back to the community, through good works.…

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Social Search Drawing In The Local Crowd

Here’s proof positive that social sources impact local shopping. You already know that social channels “work” when shopping locally. When someone asks for advice about buying a product or service, others cheerfully chime in with their two cents and more. Social shopping has become pretty…

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Why Influencers Are Turning Micro

Celebrity marketing is old news, with businesses of all sizes shifting to micro influencers. Sure, Big Brands will continue to feature stars. How about Sofia Vergara, her son and their fabulous shampoo? Jennifer Aniston and her beloved skin creme? Or Dennis Quaid and his fake spokesman take…

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Your Brand, Your Survey Mode

Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people…

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A Flourishing Florist On Valentine’s Day

Valentine’s Day is just around the corner, which delivers 25 percent of annual U.S. cut flower sales. We always wondered how florists plan, attract, ramp up and meet the Valentine’s rush. Take a peek inside Dallas-based McShan Florist, which handles the day with aplomb in this video. So…

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