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Sometimes it feels like we’re going through the motions with Twitter. Remember when you created a Twitter handle? Or where you first experienced hashtags? Twitter seemed like an important place to declare your digital presence, attract interest, create connections and impact your business. Yet for…Read More
What is a successful event? We are inspired by businesses whose events naturally attract their fans and customers, and wonder what drives their success. One of the not-so-secret ingredients is expanding beyond the business at hand and giving back to the community, through good works.…Read More
Here’s proof positive that social sources impact local shopping. You already know that social channels “work” when shopping locally. When someone asks for advice about buying a product or service, others cheerfully chime in with their two cents and more. Social shopping has become pretty…Read More
Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people…Read More
Valentine’s Day is just around the corner, which delivers 25 percent of annual U.S. cut flower sales. We always wondered how florists plan, attract, ramp up and meet the Valentine’s rush. Take a peek inside Dallas-based McShan Florist, which handles the day with aplomb in this video. So…Read More
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