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Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people…Read More
Valentine’s Day is just around the corner, which delivers 25 percent of annual U.S. cut flower sales. We always wondered how florists plan, attract, ramp up and meet the Valentine’s rush. Take a peek inside Dallas-based McShan Florist, which handles the day with aplomb in this video. So…Read More
We’re pretty sure you know Groupon. Have you considered using this channel? Today analysts predicted the giant coupon company will report $2.63 billion annually in sales, a drop of nearly 10 percent. Their U.S. coupon business is shrinking quickly, down 17 percent in the last quarter. Despite these…Read More
Some 80 percent of consumers are more likely to do business with a company that offers personalized experiences. You may have missed how personalization impacts sales! Businesses should expect consumers who find personalization “very appealing” to be their best customers by far. Plus consumers who rate…Read More
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